Many creatives, freelancers, and solo practitioners start businesses out of passion—but struggle with the foundational skills needed to sustain and grow them. This training is designed to demystify business essentials for non-business minds and help them confidently manage the financial, legal, and strategic sides of entrepreneurship.

We start with a simple framework: every business, regardless of size or industry, must understand money, marketing, and management. Participants will learn basic financial terms like revenue, profit, margin, and cash flow. We’ll use real-world examples to explain pricing strategy, invoicing, and the importance of tracking expenses.

Next, we explore business structure. Whether it’s operating as a sole proprietor, LLC, or corporation, the training explains the pros and cons of each model in practical terms. We’ll also cover contracts, intellectual property basics, and how to protect yourself and your clients legally.

On the marketing side, we help participants define their niche, understand their audience, and create simple, repeatable systems for generating leads—even if they hate selling. We focus on building trust, crafting offers, and leveraging referrals.

Throughout the session, case studies and role-playing exercises make abstract concepts tangible. Participants will leave with checklists, templates, and a clearer sense of control over their business.

This training is especially valuable for those who feel overwhelmed by the “business side” of their work and want to build a strong foundation without losing their creative voice.