For many entrepreneurs, especially solo founders, selling feels uncomfortable. They’re passionate about their product or service but don’t want to come off as pushy or manipulative. This training teaches founders how to sell authentically—by focusing on connection, clarity, and confidence.

We begin by shifting the mindset around sales. It’s not about persuading someone to buy something they don’t need—it’s about helping the right person solve a real problem. This reframing sets the tone for a values-driven approach to selling.

Participants will learn how to structure a basic sales conversation using a consultative framework: discover, diagnose, deliver. This approach helps the entrepreneur uncover the client’s real needs, recommend the right solution, and handle objections without pressure.

We also explore techniques for lead qualification—how to know when someone is actually ready to buy—and how to create clear offers that are easy to say yes to. Pricing psychology, urgency, and social proof are introduced in an ethical and effective way.

Practical exercises include role-playing common sales scenarios and writing a simple sales script that still sounds like “you.” Templates for discovery calls, proposal emails, and follow-ups are included.

By the end of the session, participants will have a step-by-step sales process they can use with confidence, as well as the ability to close deals without sacrificing integrity or authenticity.